This article is ancient in Web years, over half a year old, but I still think it’s worth pointing to this article in The Economist about Coworking. It’s a puff piece about this hip new trend called coworking, but in writing for this blog I run into a lot of puff pieces about this hip new trend so I thought it would be a nice change of pace to look at one that knows how it’s done.
The basics are gone over (leave the house, socialize, dealing with economic realities, so on) but there’s a focus on what businesses actually seek to get out of coworking, and the important point that over half of all coworking spaces available are at businesses just trying to monetize some extra space.
SoTechie is located in a bustling part of Midtown and on a spectrum that runs from ‘cool hangout’ space occupied on one end by clubs in SoHo and on the other end ‘workplaces’ like you would find near the Chase headquarters, our neighborhood, SoTechie Coworking Spaces is right there at the business end. You can go to a few bars and it’s not nearly as desolate after hours as the financial district gets, but you get the idea. We are a business. People come here to work. This is the ‘get stuff done district.’ So it’s nice to see an article that reflects our reality.
Read the whole thing here. Below is a relevant and interesting passage.
“Some co-working spaces are dedicated facilities, others are set up within business incubators or company offices. Campbell McKellar, who runs a website called Loosecubes where people can find spaces to work, says that 65% of the 2,800 workplaces available are inside small, private companies with desks to spare. Creative and media businesses with a culture of bringing lots of people together to work on specific projects are heavily represented among both users and space providers.”