Today Google bought Waze for either 1.1 or 1.3 Billion USD, according to varying reports. Waze is a free GPS App, but what is unique about it is the information it gathers from users in real time. It accumulates users’ input to configure not only mapping directions but also rerouting to avoid traffic and detours. This is something no other GPS does, at least none that are free.
Forbes suggests a number of reasons Google purchased Waze for so much.
- They want to keep it from Facebook and Apple
- Waze already ha 50 million users, and those users are actively engaged
- It adds features that Google navigation lacks, such as accident reporting, police patrol, detours, and other driver precautions
Although Mapquest and Google Maps are well established, it’s not hard to imagine Waze will overtake them in users considering all the useful features.