Search your keywords before starting an Internet Business
When you start a project on the Internet you should do it differently, focusing more on the channels of communication with users including also the same study as you would do in a physical business. Perhaps the most important part is to locate the appropriate keywords for your business.
You may think that these keywords are obvious, for example if you have a Spanish restaurant in New York, you maybe think that the most important keyword is “Spanish restaurant in New York”, and probably it is, but you have to stop and think how your customers seeks you. Maybe your clients are seeking for an exotic restaurant or a original place, a place for leisure, a cheap restaurant, whatever… the variety of words can be infinite.
For that reason you should make a study of your principal keywords, including those relevant and excluding those which can make you attract the wrong public which do not find what they want and leave immediately.
I’m going to discuss three methods that are commonly used to define the best keywords for your online business:
Professional experience: If you have had previous experience in this niche market, you will have in mind numerous terms that have defined the activity of your business and know who those users are looking for.
Adwords Tool: Google Adwords provides you with a tool to find those keywords. It tells you how many times a month people is searching for particular term. These result is an estimatation but it can be a good reference. It also gives suggestions of keywords with an approximate level of competition and different word concordance.
Competition: We can look at the words that our competition uses in its web, which words we have used to found them and also, the most important, which words they are using in their “title” and “description” when Google displays them.
By these three methods we can get a long list of keywords, in which we will need to choose from 3 to 6 terms that are related to the content of our website and also that are the most wanted terms for the Adwords keywords tool and google trends.
These words will be the ones we will usually use on our online promotion strategy and on our website. Any information that we generate will be related to the themes that our keywords suggest. We canot abuse using them as they can be treated as a spammer.
In conclusion it´s better to spend time choosing our keywords in order to have a good position in the market.