Yesterday, by far the biggest news story had to be Google’s acquisition of Waze. Waze is an app in which drivers can relay information to other drivers on the road and tell them whether there will be traffic, road work, police traps, ect. It is by the worlds largest and fastest community based traffic and navigation app. Google spent a little over a billion dollars to acquire the Israeli startup, and there are a couple reasons why.
First, Waze has almost no competition at all and Google which is possibly the best platform out there right now will only inhibit other competitors from entering now that they bought out the company.
Second, Google Maps is already the most reliable mapping team out there right now and this will only reiterate who is the most innovative when it comes to mapping. Also, Apple did away with Google Maps on it’s I-phone which is a clear attempt to try to hack into this industry of mapping. Fortunately for Google, Apples version of mapping was an epic fail and very flawed.
Lastly, it was a defensive move by Google, who is still trying to deprive its social networking rival (Facebook) of learning or acquiring mapping software. This is very interesting and shows that Google hasn’t given up on its social networking site which discreetly has close to 500 million users.