In direct contrast to Pandora’s approach, let me introduce Orpheus Media Research (OMR), a Brooklyn-based music research and development company responsible for Clio Music, a music discovery platform that sounds a lot more like IBM’s Watson but for music.
“We’re talking about machine learning and algorithms,” says Wilder, who describes himself as a Pianist/Composer/Theorist-Turned-Entrepreneur/Technologist.
Naturally, I had to ask whether Pandora maybe had an advantage in using people to classify songs in its library. After all, wouldn’t you rather have a person, not a computer, recommend a song to you?
Wilder, however, insists that the brilliance of Clio is that it actually “listens to elements in a song that a person would listen to. There are limitations in our own brain that help us listen to music and distinguish different artists,” and Clio’s technology exploits those limitations.
What is the melody doing? What are the melodic hooks that make the music recognizable? What is the bass player doing? How is the drum machine or drummer affecting the mood? What specific grooves does the rhythm section use?
And on and on.
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