Less people equals more magic.
Mega entertainment business, Walt Disney, has announced its interest in adjusting prices based on population situations for their theme parks – a process that Times is calling dynamic pricing. What ensues is an increase of prices on popular days and a decrease on the less popular ones. Airlines and other transportations use this method as a way to
encourage purchasing tickets during slow periods. Times argues that through this logic a “win-win” should arise: there will be less crowding on popular days and the company doesn’t take a drastic financial drop on less touristy days.
This is in deed a problem that the company should be looking at. As of a while now, many Walt Disney park enthusiasts haven’t really been all that enthusiastic being that they have to deal with extremely lengthy lines and over crowded parks. I myself experienced this when I visited with family over the summer. And while I did had fun, I found out rather quickly that for every 15 minutes of fun I had, there were forty minutes of not-so-fun line standing that came with it. There were even instances when we had to skip a ride because the lines were too drastic and created conflict for our time schedule.
According to Fortune, this problem for Disney won’t be gone anytime soon being that their park attendance have been increasing for the past three years. The business magazine predicted it will probably continue to do so considering Disney’s relationship with “large franchises like Frozen and StarWars.”
The question now is, will this fix the problem? It can. Perhaps this is will be the solution Disney has been looking for to balance out their population. It also could not. Perhaps this new process will just end up changing the days; visitors will find themselves stuck in long lines and an over crowded park, but just on a day that would have been thought to less popular.