Apple’s Worldwide Developers Conference kicked off today with an intro from Steve Jobs, who briefly appeared on stage before handing off the reins to Phil Schiller. The address went into the Mac stats, including 28% year-over-year growth, plus some new features. As expected, there was no new iPhone 5 revealed today. But the real meat and potatoes of the presentation was Apple’s new iCloud service.
After a few announcements on Lion and iOS 5, Steve Jobs returned to the stage to make the iCloud announcement and started with a brief overview: everyone used to live on their PCs, that’s where you had your photos, your music, your content—everything. But now everyone lives on their devices, and a lot of people have more than one. Keeping all of those devices in sync with one another can be quite the ass pain. Solution: move syncing to the cloud.
Now, anything you get on your phone is automatically pushed to the cloud without you even having to think about it. And that cloud is called iCloud.
“iCloud stores your content in the cloud and wirelessly pushes it to all of your devices,” said Steve.
It’s completely integrated with all of your apps and everything is pushed automatically. Even new contacts, calendars, and mail are now iCloud apps. Example: you make a new contact, it automatically gets pushed to the cloud and syncs with all of your other devices. You can do the same thing with calendar sharing: you create a new calendar event, it gets synced to the cloud, and now your wife or husband also has that event on his or her device.
And it’s all free. No ads, no flat fee.
Additionally, anything you purchase in the App Store is synced to all of your other devices. If you buy an app on one device, you can download the app on another device by clicking the “download from the cloud” button.
iBooks is also synced to the cloud so that you can start reading a book on one device, bookmark your spot, and pick up reading where you left off on another device.
And the best part: wireless cloud backup. Once a day, all of your important content is backed up to the cloud so that you can get a new device, enter your password, and download all of your information instantly.