What Trends Entrepreneurs Should Consider When Naming a Startup. While there are many technical strategies that can be used when picking a name for your startup, going through the business section of a newspaper can help you get an idea of how other entrepreneurs are doing it.
Below are some naming trends and the businesses that found success following them.
1. Real words
When you consider Yahoo, Apple, indeed, Amazon and Twitter, they mean something but often have little immediate relation to your business.
Reasons to try this approach: It’s fun, easy and can be quite effective for generating buzz. After all, the guys who started Yahoo (previously called Jerry’s Guide to the World Wide Web) not only found a name that is fun to say, but a word they were able to build a unique advertising campaign around that had America yodeling: Yahoo
Reasons not to: Go too abstract and it can be confusing. The wrong ‘random’ word can set your business back in terms of awareness. It’s also difficult to find a real word URL that isn’t already taken. Don’t believe us? Try it.
2. Misspelled words
Of course you know how to spell, but using phonetics rather than grammar may give your company a cool edge. Consider the following examples: Tumblr (Tumbler), del.icio.us (delicious), Digg (dig), flickr (flicker) and Google (Gogol).
Reasons to try this approach: Not only does a misspelled word stand out in a crowd (ask any grade school teacher) but it can help you overcome those pesky URL registration issues.
Reasons not to: Using misspelled word could be confusing and is often hard to remember which could cause difficulties for those trying to locate your business online.
3. Two syllable, compound words
Lots of the newest companies are moving in this direction. Among others, there’s Birchbox, Skillshare, Crowdtilt and JackThreads. Maybe Facebook’s success has something to do with this?
Reasons to try this approach: There are seemingly limitless ways to get creative by putting two words together to represent your business. And, once again, with the number of URL’s available dwindling this strategy can help you overcome that challenge.
Reasons not to: It’s hard to imagine too many drawbacks here. However, the compound approach can be overdone. Make sure you aren’t just mashing words together for the fun of it.
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